Google My Business Ranking factor [ 21 Steps]
Google My Business Ranking factor
Before you start to read this article you need to know about Google My Business Guidelines [article publish on Zarahumaid.com] because of when you perfectly follow Google Guidelines after then you will rank high on Google Maps.
Keywords in the GMB business name [Write Clear, Concise Headlines with keyword]
Keyword in Title is the main ranking factor of Google My
business, when you add your keyword in the title then you will increase your
30% chance for Good ranking.
Add multiple categories [Proper GMB Category Associations]
Right Category selection is the main part of Google My
Business Optimization because Google identifies your business on your category
selection. Google has 2395 categories, you have to select your business
category under that category, If your category is not available in that list
then you have to select additional categories based on your business.
Add address in Google My Business same as Website
Your GMB account ranking almost depends on your business NAP
(Name, Address and Local Phone Number), that’s why you have to select your
Address perfectly on both places.
Accurate working hours [BUSINESS HOURS ON GOOGLE MY BUSINESS]
Google would love to show the accurate result to their
users, if you provide accurate information about your business to Google, then
Google definitely increases your ranking.
Add special hours
A special hour means your shop closing time, you should
mention a special hour in GMB listing for accurate information to Google.
Make sure your phone number is the same on your website and Google
Google tracks your business listing based on your
business NAPW information if your website on-page is high value and Google know
your website has Google My Business Listing then Google Definitely will increase
your Google My Business ranking based on your website on page.
Submit
or create
website in Google My Business
When someone will come to your Google Map Business, and
you already add your business website on Google then people will easily drive
that to your website.
Set up highlights according to your business
You are running a restaurant or any other business,
Google provides to you highlights set up option based on your category
selection.
Write a detailed description with keyword
The meta tag informed Google about your service and
products, when you add your targeted keyword with location then you can easily
tell Google about your business service and product, which keyword you want
to rank high in Google SERP.
Add Photos in GOOGLE MY BUSINESS PHOTOS section
Photos are trending ranking factor of Google, According
to MOZ local ranking factor survey, 30% of Google My Business listing ranking
depends on Photo sharing. You should take advantage of this ranking factor and
add all photos in your Google My Business that Google Allows to share in the
photo section.
Share small videos on GOOGLE My Business Video section
Video is the future and that’s true. Most of the peoples are
more like watching videos more than read the content.
Set up labels
Labels set
up in advance set up of Google My Business listing. When you start PPC on
Google map that time you must have to set up location labels for more ROI.
Labels are informed Google to your location restriction.
Google reviews [Get a High Quantity of Quality Reviews]
Google review is a major ranking factor, good
quality review increases your GMB account ranking up and up.
Review response
Reviews only increase your ranking, not an income. But
review response will increase your ranking as well as income. No matter Good
Review or Bad Review, you just do reply on every review.
Monitoring
Your Google My Business Listing Insights [Use GMB Insights and
learn how your users interact with your business]
In
insight part, you will get your business listing report, this report gives you
perfect information about your business listing. Once you will get all the
report about your business then you should do the improvement for more ranking.
QUESTIONS & ANSWERS
Google
offer question and answer option in your business knowledge graph, which their
customers directly ask their question to the business owner without any
identification.
Your website on-page increase your ranking
Your
business increases your Google My Business ranking. Add your targeted keywords
in your website content with the location.
Your website off-page increase your ranking
When
you get a backlink from your location website or relevance topic websites that
backlinks increase your chance for Good ranking.
Citations
Citation
is Key of your Google My Business ranking. When you submit your business
information like an NAPW (Name, Address, Local Phone Number and Website URL)
into other business listing sites that information called as citations. If your
business has high citations then your Google My Business account rank higher in
Google Map.
Social Media [Social Signals]
Your
social media page set up is boosts your 5% Google My Business ranking,
according to the MOZ survey.
Use Local Business Schema on Your Website [SCHEMA.ORG INTEGRATION]
I
told you the above, your website on-page and off-page are increasing you
Google My Business ranking but How Google knows your Google My Business listing
has a website?
So
that time you have to use schema.org code, these codes inform Google about your
website and Google My Business.
Age of GMB Location
Your
strategy nail down the front of listing age, if your competitor business
listing age is more, so that time it’s harder to leave him down, but you
perfectly optimize your Google My Business and your website has Good citations the trust then you will rank higher otherwise you can’t.
Conclusion
In
this article, you will get all strategy, which improves your ranking high on
Google map.
Keep
following these steps for ranking and put passion because of this strategy take
some time to give result but this strategy gives your long term result.
Thank
you so much for reading my article, if you have any confusion or any question
related to Google My Business feel free to ask me in the comment box.
Nice..
ReplyDeleteThis comment has been removed by the author.
ReplyDelete